OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ

Murat Bayram, (Giresun Üniversitesi, Tirebolu Meslek Yüksek Okulu Giresun, Türkiye)
Ali YAYLI (Gazi Üniversitesi, Ticaret ve Turizm Eğitim Fakültesi, Ankara, Türkiye)
Elektronik Sosyal Bilimler Dergisi (elektronik)
5 2
Yıl: 2009 Cilt: 8 Sayı: 27 Sayfa Aralığı: 347 - 379 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ

Öz:
Değişen tüketici profili ile birlikte tüketicilerin, mal ve hizmetler hakkında daha çok ve somut bilgi istemesi, ürünler arasında seçim yapma talebi ve işlemlerini zamana ve mekâna bağlı kalmadan gerçekleştirme isteği ortaya çıkmıştır. İşletmelerin bu talep karşısında varlıklarını sürdürebilmeleri ve değişen şartlara ayak uydurabilmeleri için internete ve internetteki faaliyetlerine önem vermeleri gerekmektedir.Otel işletmeleri internetin sunduğu imkânlardan azami düzeyde faydalanmak ve yeni teknolojilere uyum sağlamak için web sitelerini yeniden tasarlamalıdırlar. Bu çalışmada, Türkiye otel işletmeleri web sitelerinin içerik analizi yöntemiyle değerlendirilmesi ve web sitelerinde kullanılan özelliklerin tespit edilmesi amaçlanmıştır. Araştırma kapsamında verilerin toplanmasında web site değerlendirme formu kullanılmış ve verilerin analizi SPSS 13.0 istatistik programında gerçekleştirilmiştir.Araştırmanın sonuçları, otel işletmeleri web sitelerinin büyük çoğunluğunun bilgi sağlayıcı özellikler taşıdığı ve otel işletmelerinin, hizmetlerini somutlaştırmak için otel ve oda resimleri kullandığını göstermektedir. Ayrıca otel işletmelerinin web sitelerinde en çok kullanılan özellikler olarak, siteye kolay ulaşım, iletişim ve ulaşım bilgisi, çoklu dil seçeneği, ana sayfaya kolay ulaşım ve kullanışlı menü olduğu ortaya çıkmıştır. Otel işletmelerinin web sitelerinde en az kullanılan özelliklerin ise, döviz çeviricisi ve bilgisi, sık sorulan sorular (SSS), farklı ödeme seçeneği, rezervasyon hattı, eğlence ve arama motoru olduğu ortaya çıkmıştır.
Anahtar Kelime:

EVALUATION OF HOTEL WEB SITES USING CONTENT ANALYSIS

Öz:
Changing the costumer profile that according to ages conditions bring to light consumer want to know more tangible information about goods and services, demand to choose between products, desire to make activities without abide by time and place. Due to this reason establishments should point out internet and also activities on the internet for survive the life and to keep step with changing conditions. To use the Internet to its fullest potential and keep up with new technology, hotel companies should continuously redesign their websites. The purpose of this study was to evaluate of Turkish hotel web sites by using a content analysis and determine the web site features. In this study, a web site evaluation form was used to collect the data. The obtained data has been analyzed by using SPSS 13.0 statistical program.The result of the research has revealed that most of the hotels more likely to mention informative offers and use pictures to tangible their offerings. The findings also showed that most common features in web sites are hotel and room pictures, ease access to web site, contact and address information, multilingual capabilities, ease access to main page and functional menu. Exchange rates and converter, FAQ, optional payment methods, call centre, fun and search engine were determined as the least using web site features on hotels’ web sites.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Bayram M, YAYLI A (2009). OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ. , 347 - 379.
Chicago Bayram Murat,YAYLI Ali OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ. (2009): 347 - 379.
MLA Bayram Murat,YAYLI Ali OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ. , 2009, ss.347 - 379.
AMA Bayram M,YAYLI A OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ. . 2009; 347 - 379.
Vancouver Bayram M,YAYLI A OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ. . 2009; 347 - 379.
IEEE Bayram M,YAYLI A "OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ." , ss.347 - 379, 2009.
ISNAD Bayram, Murat - YAYLI, Ali. "OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ". (2009), 347-379.
APA Bayram M, YAYLI A (2009). OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ. Elektronik Sosyal Bilimler Dergisi (elektronik), 8(27), 347 - 379.
Chicago Bayram Murat,YAYLI Ali OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ. Elektronik Sosyal Bilimler Dergisi (elektronik) 8, no.27 (2009): 347 - 379.
MLA Bayram Murat,YAYLI Ali OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ. Elektronik Sosyal Bilimler Dergisi (elektronik), vol.8, no.27, 2009, ss.347 - 379.
AMA Bayram M,YAYLI A OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ. Elektronik Sosyal Bilimler Dergisi (elektronik). 2009; 8(27): 347 - 379.
Vancouver Bayram M,YAYLI A OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ. Elektronik Sosyal Bilimler Dergisi (elektronik). 2009; 8(27): 347 - 379.
IEEE Bayram M,YAYLI A "OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ." Elektronik Sosyal Bilimler Dergisi (elektronik), 8, ss.347 - 379, 2009.
ISNAD Bayram, Murat - YAYLI, Ali. "OTEL WEB SİTELERİNİN İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ". Elektronik Sosyal Bilimler Dergisi (elektronik) 8/27 (2009), 347-379.
Sayfa Oluşturulma Tarihi
26-04-2024 1:40

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