Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama

Yıl: 2009 Cilt: 10 Sayı: 2 Sayfa Aralığı: 188 - 203 Metin Dili: Türkçe

Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama

Öz:
ÖZET: Yeni ürünlere yönelik talebin hacmi, yeniliklerin kabulü ve yayılması süreciyle ilgilidir. Bazı bireyler yeni teknolojileri kabul etmeye daha eğilimlidir.Literatürde tüketici yenilikçiliğinin tüketici davranış ve özellikleriyle ilişkili olduğu ileri sürülmektedir. Tüketici yenilikçiliğinin hem kişisel hem de belirli bir ürün kategorisi düzeyinde incelenen bir kavram olduğu görülmektedir. Bu çalışmada,tüketici yenilikçiliği kavramı hem kişisel özellik hem de belirli bir ürün kategorisi düzeyinde ele alınarak; risk alma eğilimi ve öz saygı gibi kişisel özelliklerle fikir liderliği, uzmanlık ve sosyal kimlik fonksiyonu gibi ürün kategorisine özgü kişisel özelliklerin bu iki yenilikçilik boyutu üzerindeki etkisi incelenmiştir. Bulgular,oluşturulan faktörlerin anlamlılığını ortaya koymaktadır.
Anahtar Kelime: yeni ürünler görüş yenilikçilik liderlik cep telefonu

Innate and domain-specific innovativeness : An implementation on cellular phone users

Öz:
ABSTRACT: Amount of the demand for new products is related with adoption and spread of innovations. Some individuals have a greater tendency towards adopting new technologies. The studies in the literature suggest that consumer innovativeness is related with consumer behavior and characteristics. It is seen that consumer innovativeness is a construct investigated at both innate and domain-specific level.In this study, by discussing the concept of consumer innovativeness at both innate and domain-specific levels, it is examined the effects of individual characteristics such as risk taking tendency and self-esteem, and of domain specific characteristics.Findings shows the significance of ctors that are thought to affect both innate and domain- innovativeness.
Anahtar Kelime: leadership innovativeness mobile phone opinion new products

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA AYDIN S (2009). Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama. , 188 - 203.
Chicago AYDIN Serkan Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama. (2009): 188 - 203.
MLA AYDIN Serkan Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama. , 2009, ss.188 - 203.
AMA AYDIN S Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama. . 2009; 188 - 203.
Vancouver AYDIN S Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama. . 2009; 188 - 203.
IEEE AYDIN S "Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama." , ss.188 - 203, 2009.
ISNAD AYDIN, Serkan. "Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama". (2009), 188-203.
APA AYDIN S (2009). Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama. Doğuş Üniversitesi Dergisi, 10(2), 188 - 203.
Chicago AYDIN Serkan Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama. Doğuş Üniversitesi Dergisi 10, no.2 (2009): 188 - 203.
MLA AYDIN Serkan Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama. Doğuş Üniversitesi Dergisi, vol.10, no.2, 2009, ss.188 - 203.
AMA AYDIN S Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama. Doğuş Üniversitesi Dergisi. 2009; 10(2): 188 - 203.
Vancouver AYDIN S Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama. Doğuş Üniversitesi Dergisi. 2009; 10(2): 188 - 203.
IEEE AYDIN S "Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama." Doğuş Üniversitesi Dergisi, 10, ss.188 - 203, 2009.
ISNAD AYDIN, Serkan. "Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama". Doğuş Üniversitesi Dergisi 10/2 (2009), 188-203.