Despite of preventing in the reduction of sheep numbers in Turkey during the recent years by means of the livestock supports, the sheep breeding activity has been tried to sustain within its traditional structure without performing a notable development. This situation reveals the necessity to investigate effective factors in ensuring the sustainability of the sector besides economic factors. This study aims to determine influencing economic, environmental and social factors on the producers' willingness to continue their sheep-breeding activities in the TR71 region and to provide a guide for policy decision makers for the development of the sector. The primary data of this study was collected from 114 sheep farms by conducting face to face interviews in Niğde and Aksaray provinces, which constitute more than two thirds of the animal numbers in the region Logistic regression method was used to estimate the likelihood of farmers’ willingness to continue sheep farming. According to the study results, the improvement of conditions in sheep barn and/or accommodation for shepherd, profitability of the activity, marital status of the farmer, forage production and the lack of shepherd were found as the effective factors on the likelihood of the farmers’ willingness to continue their sheep breeding activities. The farmers who improved sheep barn and/or accommodation for shepherd were 14.01 times more likely to continue the sheep farming. Accordingly, one unit increase in the relative profitability increased the likelihood of farmers ‘willingness to continue sheep farming by 9.53 times. Similarly, married farmers were 5.03 times more likely to continue sheep farming than single farmers. Farmers who produced forage crops were 4.14 times more likely to continue sheep farming. On the other hand, farmers who had the problem of finding shepherds were 81.1% less likely to continue sheep farming. Continuation of the sheep farming sector requires the implementation of support measures that will improve the structural conditions of the enterprises, together with the improvement of the social and environmental conditions for the sector.