Ageism can be defined as discriminatory attitudes and behaviors to an individual because of their age. During the Covid-19 pandemic, prohibitions for two different age groups (children and older individuals) in the society had been implemented. Therefore the Covid-19 pandemic sets an important example in terms of ageism. It would be wrong to consider ageism only at the level of psycho-social behavior and to consider the older adults as a homogeneous group. While dealing with age discrimination, it is necessary to focus on the capitalist system’s view of the elderly on policies towards the elderly and inequalities. Media is one of the most powerful tools that produces and distributes culture in the capitalist mode of production, reflecting social perceptions and behaviors. For this reason, in this study, the discourse about the prohibitions on the elderly in the Covid-19 process was examined using ideological discourse analysis. The news about this subject in the media has been handled with the stages of ideological discourse analysis, legitimation, supposition, unification, fragmentation and mystification. According to the findings of the study, discourses in the newspapers with different ideological approaches reproduce the historically established age-based classificatory discourse of neoliberalism. The normalization of experiences, the marginalization and marginalization of the elderly, and the normalization of the practices of the dominating state and government through reporting the events encountered during the Covid-19 pandemic process are legitimized in the context of the protective discourse feature. In this discourse, which moves away from the understanding of citizenship, the elderly are stereotyped as non-demanding individuals, grateful, passive and in need of protection, and the productivity and success that neoliberalism attributes to old age are given up.