Social media affects people’s lives in many areas all over the world. One of these areas is purchasing habits. Consumers tend to buy products that they see on social media and that they are influenced by. Influencers are the ones who direct the purchasing preferences of their followers and almost completely transform their advertising methods. These people are called social media influencers in our country. Social media influencers make an agreement with the manufacturer of the product they are promoting for product promotion/advertising. When promoting a product, social media influencers usually make recommendations as a result of using and experiencing the product. As a result of these recommendations, the sales of the product increase with the effects on social media. Advertisements made by influencers on social media were not subject to any legal regulation in the world for a long time. Important regulations have been made regarding product advertisements made on social media, especially in Germany, which sets an example for the legislative efforts in our country, especially in some countries of the USA and the EU. A Guide on Commercial Advertising and Unfair Commercial Practices by Social Media Influencers has been published in our country. In this study, a general evaluation was made in the light of all the aforementioned regulations.