Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler

Gülay EROL BOYACI, (Başkent Üniversitesi, Ankara, Türkiye)
Leyla ŞENTÜRK ÖZER (Hacettepe Üniversitesi, Ankara, Türkiye)
Sosyoekonomi
11 0
Yıl: 2023 Cilt: 31 Sayı: 57 Sayfa Aralığı: 231 - 254 Metin Dili: Türkçe DOI: 10.17233/sosyoekonomi.2023.03.12 İndeks Tarihi: 21-08-2023

Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler

Öz:
Mevcut üretimin ve tüketimin sürdürülebilir olmadığına dair kamuoyu kaygısı artmaktadır. Bununla birlikte, sürdürülebilirlik sorunlarına dair küresel ölçekte düzenlemelerin yetersiz oluşu, bu konudaki sorumluluğun tüketicilere yüklenmesine sebep olmaktadır. Ancak, bazı tüketiciler kaygılarına rağmen sürdürülebilir markalardan alışveriş yapmakta zorlanmaktadır. Bu araştırmada, giyim endüstrisinin çevre ve çalışanlar üzerindeki olumsuz etkilerine yönelik tüketicilerin kaygı seviyelerini artırabilecek faktörler incelenmiştir. Online anket yöntemi ile Türkiye’de 372 hızlı moda tüketicisinden veri elde edilmiştir. Analiz sonuçlarına göre tüketici kaygısı, sorunlara yönelik sosyal medya paylaşımlarına maruz kalma, sorunların varlığına dair inanç ve algılanan bilgi ile artmaktadır. Ayrıca, Türkiye’de ilerleyen yaş ile bu sorunlara yönelik kaygının azaldığı gözlenmiştir.
Anahtar Kelime: Tüketici Kaygısı Adil Ticaret Ekolojik Sorunlar Sürdürülebilirlik

Factors Determining Consumer Concerns About Clothing Industry Problems

Öz:
Although the public concern towards unsustainable current production and consumption is growing, the inadequacy of global regulations on sustainability issues puts the responsibility on consumers. However, despite their concerns, some consumers need help shopping from sustainable brands. The current research examines some antecedents of consumer concern towards the clothing industry’s environmental and sweatshop issues. Data is obtained from 372 Turkish fast fashion consumers through online platforms. Level of exposure to informative posts on social media platforms, the perceived knowledge and belief towards the issues positively affect concern. Also, decreasing concern towards these problems with advancing age is observed in Türkiye.
Anahtar Kelime: Consumer Concern Fair-Trade Issues Ecological Issues Sustainability

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
  • Abdul-Muhmin, A.G. (2007), “Explaining consumers’ willingness to be environmentally friendly”, International Journal of Consumer Studies, 31, 237-247.
  • Alamsyah, D.P. et al. (2020), “Green customer behaviour: Mediation model of green purchase”, International Journal of Psychosocial Rehabilitation, 24(5), 2568-2577.
  • Albayrak, T. et al. (2013), “The effect of environmental concern and scepticism on green purchase behaviour”, Marketing Intelligence & Planning, 31(1), 27-39.
  • Antil, J.H. (1984), “Socially responsible consumers: Profile and implications for public policy”, Journal of Macromarketing, 4(2), 18-39.
  • ATT Adil Ticaret Türkiye (2022), Sosyal Girişimler için Ağlar Kurulumu: Adil Ticaret Türkiye, , 02.09.2022.
  • Bamberg, S. (2003), “How does environmental concern influence specific environmentally related behaviours? A new answer to an old question”, Journal of Environmental Psychology, 23, 21-32.
  • Bick, R. et al. (2018), “The global environmental injustice of fast fashion”, Environmental Health, 17(92), 1-4.
  • Bodur, M. & E. Sarıgöllü (2005), “Environmental sensitivity in a developing country: consumer classification and implications”, Environment and Behaviour, 37(4), 487-510.
  • Brosdahl, D.J. & J.M. Carpenter (2010), “Consumer Knowledge of the Environmental Impacts of Textile and Apparel Production, Concern for the Environment, and Environmentally Friendly Consumption Behavior”, Journal of Textile and Apparel, Technology and Management, 6(4), 1-9.
  • Chan, R.Y. (2001), “Determinants of Chinese Consumers’ Green Purchase Behaviour”, Psychology & Marketing, 18(4), 389-413.
  • Chang, C. (2011), “Feeling Ambivalent About Going Green: Implications for Green Advertising Processing”, Journal of Advertising, 40(4), 19-32.
  • Cleff, T. et al. (2018), “Corporate Social Responsibility in the Fashion Industry: How Eco-Innovations Can Lead to a (More) Sustainable Business Model in the Fashion Industry”, in: E.J. Reif (ed.), New Developments in Eco-Innovation Research (257-276), Switzerland: Springer.
  • Connolly, J. & A. Prothero (2003), “Sustainable consumption: consumption, consumers and the commodity discourse”, Consumption, Markets and Culture, 6(4), 275-291.
  • Dahle, C. (2004), Gap’s New Look: The See-Through, , 02.09.2022.
  • Davari, A. & D. Strutton (2014), “Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviours”, Journal of Strategic Marketing, 22(7), 563-586.
  • De Groot, J. & L. Steg (2007), “General beliefs and the theory of planned behaviour: The role of environmental concerns in the TPB”, Journal of Applied Social Psychology, 37(8), 1817-1836.
  • Dendler, L. (2014), “Sustainability Meta Labelling: an effective measure to facilitate more sustainable consumption and production?”, Journal of Cleaner Production, 63, 74-83.
  • Diamantopoulos, A. et al. (2003), “Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation”, Journal of Business Research, 56, 465-480.
  • Dickson, M.A. (2000), “Personal values, beliefs, knowledge, and attitudes relating to intentions to purchase apparel from socially responsible businesses”, Clothing and Textiles Research Journal, 18(1), 19-30.
  • Dickson, M.A. (2001), “Utility of No Sweat Labels for Apparel Consumers: Profiling Label Users and Predicting Their Purchases”, The Journal of Consumer Affairs, 35(1), 96-119.
  • Doğa Derneği (N/A), , 02.09.2022.
  • Ellen, P.S. et al. (1991), “The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviours”, Journal of Public Policy & Marketing, 10(2), 102-117.
  • Frame, B. & B. Newton (2007), “Promoting sustainability through social marketing: examples from New Zealand”, International Journal of Consumer Studies, 31, 571-581.
  • Fransson, N. & T. Garling (1999), “Environmental concern: conceptual definitions, measurement methods, and research findings”, Journal of Environmental Psychology, 19, 369-382.
  • Gesser, A. (1998), “Canada's Environmental Choice Program: A Model for a ‘Trade-Friendly’ Eco-Labeling Scheme”, Harvard International Law Journal, 39(2), 501-544.
  • Grunert, K.G. et al. (2014), “Sustainability labels on food products: Consumer motivation, understanding and use”, Food Policy, 44, 177-189.
  • Gupta, S. et al. (2019), “The Role of Style Versus Fashion Orientation on Sustainable Apparel Consumption”, Journal of Macromarketing, 39(2), 188-207.
  • Hair, J.F. et al. (2019), Multivariate Data Analysis (8th Edition), Edinburgh: Cengage Learning.
  • Hartmann, P. & V. Apaolaza-Ibáñez (2012), “Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern”, Journal of Business Research, 65, 1254-1263.
  • Heo, J. & S. Muralidharan (2019), “What triggers young Millennials to purchase eco-friendly products? The interrelationships among knowledge, perceived consumer effectiveness, and environmental concern”, Journal of Marketing Communications, 25(4), 421-437.
  • Hofstede, G. et al. (2010), Cultures and Organizations (International 3rd Edition), McGraw-Hill.
  • Horbach, J. & C. Reif (2018), “New Developments in Eco-Innovation Research: Aim of the Book and Overview of the Different Chapters”, in: E.J. Reif (ed.), New Developments in Eco-Innovation Research (1-12), Switzerland: Springer.
  • Johnson, K.K. et al. (2013), “Trends in research addressing fashion and social responsibility”, Journal of Global Fashion Marketing, 4(3), 145-157.
  • Joshi, Y. & Z. Rahman (2019), “Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors”, Ecological Economics, 159, 235-243.
  • Kamaruddin, R. & M.M. Yusuf (2012), “Selangor Government’s ‘No plastic Bag Day’ Campaign: Motivation and Acceptance Level”, Procedia - Social and Behavioral Sciences, 42, 205-211.
  • Kellstedt, P.M. et al. (2008), “Personal Efficacy, the Information Environment, and Attitudes Toward Global Warming and Climate Change in the United States”, Risk Analysis, 28(1), 113-126.
  • Kennedy, A.M. et al. (2017), “Uncovering wicked problem’s system structure: seeing the forest for the trees”, Journal of Social Marketing, 7(1), 51-73.
  • Kilbourne, W. & G. Pickett (2008), “How materialism affects environmental beliefs, concern, and environmentally responsible behaviour”, Journal of Business Research, 61, 885-893.
  • Kim, Y. & S.M. Choi (2005), “Antecedents of Green Purchase Behaviour: An Examination of Collectivism, Environmental Concern, and PCE”, Advances in Consumer Research, 32, 592-599.
  • Kinnear, T.C. et al. (1974), “Ecologically Concerned Consumers: Who Are They?”, Journal of Marketing, 38, 20-24.
  • Koszewska, M. (2011), “Social and eco-labelling of textile and clothing goods as means of communication and product differentiation”, Fibres & Textiles in Eastern Europe, 19(4), 20-26.
  • Koszewska, M. (2015), “Life cycle assessment and the environmental and social labels in the textile and clothing industry”, in: S.S. Muthu (ed.), Handbook of Life Cycle Assessment (LCA) of Textiles and Clothing (325-344), Cambridge: Elsevier.
  • Kümbetoğlu, B. vd. (2012), Kayıp işçi kadınlar: kayıt dışı çalışmaya dair bir alan araştırması, İstanbul: Bağlam Yayınları.
  • Laitala, K. et al. (2014), “Responsibility Without Means”, in: S.S. Muthu (ed.), Roadmap to Sustainable Textiles and Clothing: Environmental and Social Aspects of Textiles and Clothing Supply Chain (125-151), Hong Kong: Springer.
  • Lee, K. (2009), “Gender differences in Hong Kong adolescent consumers’ green purchasing behaviour”, Journal of Consumer Marketing, 26(2), 87-96.
  • Lee, K. (2014), “Predictors of Sustainable Consumption among Young Educated Consumers in Hong Kong”, Journal of International Consumer Marketing, 26(3), 217-238.
  • Lenne, O.D. & L. Vandenbosch (2017), “Media and sustainable apparel buying intention”, Journal of Fashion Marketing and Management, 21(4), 483-498.
  • Lim, W.M. (2017), “Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing”, Journal of Business Research, 78, 69-80.
  • Lin, P.C. & Y.H. Huang (2012), “The influence factors on choice behavior regarding green products based on the theory of consumption values”, Journal of Cleaner Production, 22, 11-18.
  • Ma, Y.J. et al. (2017), “Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model”, Fashion and Textiles, 4(3), 1-20.
  • Magnuson, B. et al. (2017), “Re-visiting an old topic with a new approach: the case of ethical clothing”, Journal of Fashion Marketing and Management, 21(3), 400-418.
  • Malka, A. et al. (2009), “The Association of Knowledge with Concern About Global Warming: Trusted Information Sources Shape Public Thinking”, Risk Analysis, 29(5), 633-647.
  • Maloney, M.P. & M.P. Ward (1973), “Ecology - Let's Hear from the People: An Objective Scale for the Measurement of Ecological Attitudes and Knowledge”, American Psychologist, 28(7), 583-586.
  • Maniatis, P. (2016), “Investigating factors influencing consumer decision-making while choosing green products”, Journal of Cleaner Production, 132, 215-228.
  • Marcketti, S.B. & M.C. Shelley (2009), “Consumer concern, knowledge and attitude towards counterfeit apparel products”, International Journal of Consumer Studies, 33, 327-337.
  • McCright, A.M. (2010), “The effects of gender on climate change knowledge and concern in the American public”, Population and Environment, 32, 66-87.
  • Meyer, A. (2001), “What’s in it for the customers? Successfully marketing green clothes”, Business Strategy and the Environment, 10(5), 317-330.
  • Minton, E. et al. (2012), “Sustainable Marketing and Social Media: A Cross-Country Analysis of Motives for Sustainable Behaviours”, Journal of Advertising, 41(4), 69-84.
  • Mostafa, M.M. (2007), “Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern and attitude”, International Journal of Consumer Studies, 31, 220-229.
  • Newell, S.J. & C.L. Green (1997), “Racial differences in consumer environmental concern”, Journal of Consumer Affairs, 31(1), 53-69.
  • Nicholls, A. & N. Lee (2006), “Purchase decision making in fair trade and the ethical purchase gap: Is there a fair trade twix?”, Journal of Strategic Marketing, 14(4), 369-386.
  • Oflaç, B.S. & A. Göçer (2015), “Genç Tüketicilerin Algılanan Çevresel Bilgi Düzeyleri ve Eko-Etiketli Ürünlere Karşı Yaklaşımları Üzerine Bir Çalışma”, Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 17(2), 216-228.
  • Özdamar-Ertekin, Z. & D. Atik (2015), “Sustainable Markets: Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion”, Journal of Macromarketing, 35(1), 53-69.
  • Özdamar-Ertekin, Z. (2016), “Conflicting Perspectives on Speed: Dynamics and Consequences of the Fast Fashion System”, Markets, Globalization & Development Review, 1(6), 1-33.
  • Pagiaslis, A. & A.K. Krontalis (2014), “Green Consumption Behaviour Antecedents: Environmental Concern, Knowledge, and Beliefs”, Psychology and Marketing, 31(5), 335-348.
  • Park, H.J. & L.M. Lin (2020), “Exploring attitude-behaviour gap in sustainable consumption: comparison of recycled and upcycled fashion products”, Journal of Business Research, 117, 623-628.
  • Paul, J. et al. (2016), “Predicting green product consumption using theory of planned behaviour and reasoned action”, Journal of Retailing and Consumer Services, 29, 123-134.
  • Pelsmacker, P.D. et al. (2006), “Fair-trade beliefs, attitudes and buying behaviour of Belgian consumers”, International Journal of Non-profit and Voluntary Sector Marketing, 11(2), 125-138.
  • Perez, A. et al. (2021), “Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours”, Journal of Fashion Marketing and Management, 26(5), 792-812.
  • Poelman, A. et al. (2008), “The influence of information about organic production and fair trade on preferences for and perception of pineapple”, Food Quality and Preference, 19, 114-121.
  • Poortinga, W. et al. (2004), “Values, environmental concern, and environmental behaviour: A study into household energy use”, Environment and Behaviour, 36(1), 70-93.
  • Prakash, G. & P. Pathak (2017), “Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation”, Journal of Cleaner Production, 141, 385-393.
  • Prakash, G. et al. (2019), “Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation”, Journal of Retailing and Consumer Services, 50, 163-169.
  • Redfern, A. & P. Snedker (2002), “Creating Market Opportunities for Small Enterprises: Experiences of the Fair-Trade Movement”, International Labour Organization Working Paper, 30 (Geneva).
  • Reimers, V. et al. (2016), “The academic conceptualisation of ethical clothing: Could it account for the attitude behaviour gap?”, Journal of Fashion Marketing and Management, 20(4), 383-399.
  • Rudell, F. & I. College (2006), “Shopping with a Social Conscience: Consumer Attitudes Toward Sweatshop Labour”, Clothing and Textiles Research Journal, 24(4), 282-296.
  • Schultz, P.W. et al. (2005), “Values and their relationship to environmental concern and conservation behaviour”, Journal of Cross-Cultural Psychology, 36(4), 457-475.
  • Shaw, D. et al. (2006), “Fashion victim: the impact of fair-trade concerns on clothing choice”, Journal of Strategic Marketing, 14(4), 427-440.
  • Spence, A. et al. (2012), “The Psychological Distance of Climate Change”, Risk Analysis, 32(6), 957-972.
  • Steenkamp, J.B.E. et al. (2003), “How perceived brand globalness creates brand value”, Journal of International Business Studies, 34, 53-65.
  • Straughan, R.D. & J.A. Roberts (1999), “Environmental segmentation alternatives: a look at green consumer behaviour in the new millennium”, Journal of Consumer Marketing, 16(6), 558-575.
  • Sudbury-Riley, L. & F. Kohlbacher (2018), “Moral avoidance for people and planet: anti-consumption drivers”, Management Decision, 56(3), 677-691.
  • T.C. Çevre, Şehircilik ve İklim Değişikliği Bakanlığı (2017), Sıfır Atık Projesi, , 02.09.2022.
  • T.C. Çevre, Şehircilik ve İklim Değişikliği Bakanlığı (2018), Ulusal Çevre Etiket Sisteminin Kurulması Projesi, , 02.09.2022.
  • T.C. Çevre, Şehircilik ve İklim Değişikliği Bakanlığı , 02.09.2022.
  • Takács-Sánta, A. (2007), “Barriers to Environmental Concern”, Human Ecology Review, 14(1), 26-38.
  • TEMA Vakfı (N/A), , 02.09.2022.
  • Thøgersen, J. et al. (2010), “Consumer responses to ecolabels”, European Journal of Marketing, 44(11/12), 1787-1810.
  • Thoumrungroje, A. (2014), “The Influence of Social Media Intensity and EWOM on Conspicuous Consumption”, Procedia - Social and Behavioural Sciences, 148, 7-15.
  • Ukenna, S.I. & A.D. Nkamnebe (2017), “Sustainable Consumption Behaviour in Sub-Saharan Africa: A Conceptual Framework”, Thunderbird International Business Review, 59(1), 33-50.
  • Wang, P. et al. (2014), “Factors influencing sustainable consumption behaviours: a survey of the rural residents in China”, Journal of Cleaner Production, 63, 152-165.
  • WFTO World Fair Trade Organization (2020), History of Fair Trade, , 02.09.2022.
  • Willis, K. et al. (2018), “How successful are waste abatement campaigns and government policies at reducing plastic waste into the marine environment?”, Marine Policy, 96, 243-249.
  • Wood, B.D. & A. Vedlitz (2007), “Issue Definition, Information Processing, and the Politics of Global Warming”, American Journal of Political Science, 51(3), 552-568.
  • Yan, R.N. et al. (2015), “Second-hand clothing shopping among college students: the role of psychographic characteristics”, Young Consumers, 16(1), 85-98.
  • Yarimoglu, E. & G. Binboga (2019), “Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behaviour model”, Business Strategy and the Environment, 28(4), 642-651.
APA EROL BOYACI G, Ozer L (2023). Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. , 231 - 254. 10.17233/sosyoekonomi.2023.03.12
Chicago EROL BOYACI Gülay,Ozer Leyla Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. (2023): 231 - 254. 10.17233/sosyoekonomi.2023.03.12
MLA EROL BOYACI Gülay,Ozer Leyla Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. , 2023, ss.231 - 254. 10.17233/sosyoekonomi.2023.03.12
AMA EROL BOYACI G,Ozer L Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. . 2023; 231 - 254. 10.17233/sosyoekonomi.2023.03.12
Vancouver EROL BOYACI G,Ozer L Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. . 2023; 231 - 254. 10.17233/sosyoekonomi.2023.03.12
IEEE EROL BOYACI G,Ozer L "Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler." , ss.231 - 254, 2023. 10.17233/sosyoekonomi.2023.03.12
ISNAD EROL BOYACI, Gülay - Ozer, Leyla. "Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler". (2023), 231-254. https://doi.org/10.17233/sosyoekonomi.2023.03.12
APA EROL BOYACI G, Ozer L (2023). Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. Sosyoekonomi, 31(57), 231 - 254. 10.17233/sosyoekonomi.2023.03.12
Chicago EROL BOYACI Gülay,Ozer Leyla Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. Sosyoekonomi 31, no.57 (2023): 231 - 254. 10.17233/sosyoekonomi.2023.03.12
MLA EROL BOYACI Gülay,Ozer Leyla Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. Sosyoekonomi, vol.31, no.57, 2023, ss.231 - 254. 10.17233/sosyoekonomi.2023.03.12
AMA EROL BOYACI G,Ozer L Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. Sosyoekonomi. 2023; 31(57): 231 - 254. 10.17233/sosyoekonomi.2023.03.12
Vancouver EROL BOYACI G,Ozer L Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler. Sosyoekonomi. 2023; 31(57): 231 - 254. 10.17233/sosyoekonomi.2023.03.12
IEEE EROL BOYACI G,Ozer L "Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler." Sosyoekonomi, 31, ss.231 - 254, 2023. 10.17233/sosyoekonomi.2023.03.12
ISNAD EROL BOYACI, Gülay - Ozer, Leyla. "Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler". Sosyoekonomi 31/57 (2023), 231-254. https://doi.org/10.17233/sosyoekonomi.2023.03.12
Sayfa Oluşturulma Tarihi
25-04-2024 0:12

İLETİŞİM

TÜBİTAK ULAKBİM TR Dizin

Yüzüncüyıl, İşçi Blokları Mahallesi

Muhsin Yazıcıoğlu Caddesi No:51/C

06530 Çankaya / ANKARA +90 (312) 298 92 00

trdizin@tubitak.gov.tr

TÜBİTAK ULAKBİM Ulusal Akademik Ağ ve Bilgi Merkezi Cahit Arf Bilgi Merkezi © Tüm Hakları Saklıdır. Gizlilik Politikası Kullanım Şartları