Today, corporate companies, institutions and organizations communicate with their stakeholders using social media and other media tools. Corporate blogs, one of these tools, function as a promotional and informational activity. YouTube, which has a long history and was chosen as a research sample as a corporate blog, is a good example in terms of managing a media platform and ensuring the development and continuity of the platform. Since 2005, when YouTube started its activities, it has been sharing announcements that shed light on the managerial structure of the platform through its corporate blog page. In this study, which is based on qualitative research design and purposeful sampling, the announcements to be included in the analysis were determined by scanning and screening among the YouTube blog announcements of 2022. In the content analysis, embedded theory approach was used from qualitative research designs. In terms of collecting data, the official corporate blog of YouTube was considered as a source of social media. The obtained announcements were transferred to the qualitative data analysis program and the data set was analyzed. Announcements were read line by line according to thematic content analysis; The main strategy components such as financial, regulation, management and organization, product development, content production, copyrights, privacy and disinformation have been identified. As the main output of the Code System research obtained as a result of the analysis, the findings obtained were shown hierarchically in the form of main themes, categories, while the strategy implementation model to be proposed was associated with environmental elements, themes and categories. As a result of the coding made by the analysis of the research data set, the Code System was revealed and the findings in the code table were evaluated. In the conclusion of the study, categories, themes and elements of the strategy environment were evaluated. The themes obtained are Product Development, Content Management and Brand Management. Categories and elements of the strategy environment that are claimed to be effective in the strategy implementation phase; Governance and Policy, Information and Disinformation, Privacy, Community, Artificial Intelligence and Analytics, Innovation and Inclusion, were determined by the researcher and these strategy components were visualized for each theme and a digital strategy implementation model of impact levels was proposed.