In this study, it was aimed to determine the effects of different IBA doses (1000, 2000, 3000, 4000, 5000, 6000, 7000 and 8000 ppm) on the growth and development of Argyranthemum frutescens (L.) Sch.Bip. (Marguerite Daisy) cuttings. It is important to increase the production of this taxon, which has a high landscape value and is frequently used in aesthetic and functional application projects. 100% perlite was used as the rooting medium for cuttings. The study, which was carried out in the greenhouse environment of Recep Tayyip Erdoğan University, Zihni Derin Campus, Department of Landscape Architecture between August (2022) and February (2023), in 8 repetitions and 30 cuttings were taken in each replication. After Argyranthemum frutescens cuttings were kept in perlite medium for six months, the length of the cuttings, rooting rate, root length, and underground and above- ground biomass density were measured. As a result of the study, the most suitable IBA hormone for the cuttings of Argyranthemum frutescens plant was determined as 1000 ppm among the hormones used. It was determined that the hormone with the highest average height of the cuttings was 5000 ppm, and the hormone with the shortest average height was 3000 ppm. Since good results are generally obtained at low levels of IBA concentrations in the study, it is recommended to conduct new studies using IBA concentrations below 1000 ppm.