Bibliometrics of Brand-related Social Media Content

Burak YAPRAK (Bandırma Onyedi Eylül Üniversitesi, Balıkesir, Türkiye)
Journal of multidisciplinary academic tourism
25 2
Yıl: 2024 Cilt: 9 Sayı: 1 Sayfa Aralığı: 51 - 58 Metin Dili: İngilizce DOI: 10.31822/jomat.2024-9-1-51 İndeks Tarihi: 10-01-2024

Bibliometrics of Brand-related Social Media Content

Öz:
This study presents bibliometric analysis of brand-related content on social media. By filtering by topic in the WOS database, publications between 2000 and 2021 on two types of social media content, firm-generated content (FGC) and user-generated content (UGC), are examined. For FGC, 47 articles in the database are reviewed, while 3502 articles are included in the analysis for UGC. The research results found that while the FGC studies of the researchers mainly were “Business,” the UGC articles were “Computer Science Information Systems” predominantly. In addition, the journal that gives the most place to studies with the FGC topic is the Journal of Marketing. On the other hand, the journals New Media & Society and Sustainability published 46 articles each for UGC studies. As a result of the co-word network analysis, although there were five themes in the map of the FGC articles, more than ten themes were found in the map of the UGC articles. The research results are expected to shed light on researchers who will work on brand-related social media content in the following years.
Anahtar Kelime: Social media marketing Brand-related social media content Firm-generated content User-generated content Bibliometric analysis

Belge Türü: Makale Makale Türü: Derleme Erişim Türü: Erişime Açık
  • Akyildiz, S., & Yilmaz, K. (2020). Sosyal medya konulu araştırmaların bilim haritalama tekniği ile bibliyometrik analizi. OPUS International Journal of Society Researches, 16(28), 1416-1451. https://doi.org/10.26466/opus.680835
  • Akyol, M., & Arica, F. A. (2015). Use of social media in a tourism destination: Users generated content in# turkeyholiday. Journal of Tourism Theory and Research, 2(2), 98-111. https://doi.org/10.24288/jttr.279182
  • Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001
  • Anderson, C. (2008). Uzun Kuyruk. (Çev. S. Özkal) İstanbul: Optimist.
  • Araujo, T., & Neijens, P. (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. https://doi.org/10.1108/10662241211271581
  • Bruhn, M., Schoenmueller, V., & Schäfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation?, Management Research Review, 35 (9), 770-790. https://doi.org/10.1108/01409171211255948
  • Ceballos, M., Crespo, Á. G., & Cousté, N. L. (2016). Impact of firm-created content on user-generated content: using a new social media monitoring tool to explore Twitter. In (L. Petruzzellis & R. S. Winer (Eds.), Rediscovering the Essentiality of Marketing (pp. 303-306). Springer, Cham. https://doi.org/10.1007/978-3-319-29877-1_61
  • Choi, T.-M., Chan, H. K., & Yue, X. (2016). Recent development in big data analytics for business operations and risk management. IEEE Transactions on Cybernetics, 47(1), 81–92. https://doi.org/10.1109/TCYB.2015.2507599
  • Colicev, A., Kumar, A., & O'Connor, P. (2019). Modeling the relationship between firm and user generated content and the stages of the marketing funnel. International Journal of Research in Marketing, 36(1), 100-116. https://doi.org/10.1016/j.ijresmar.2018.09.005
  • Coşan, B. (2022). Web 1.0’dan Web 3.0’a Mahremiyetin Dönüşümü ve Dezavantajlı Gruplar Açısından Muhtemel Sonuçları. Çalışma ve Toplum, 5(75), 2639-2662. https://doi.org/10.54752/ct.1191456
  • Daugherty, T., Eastin, M. S., & Bright, L. (2008). Exploring consumer motivations for creating user-generated content. Journal of interactive advertising, 8(2), 16-25. https://doi.org/10.1080/15252019.2008.10722139
  • Dedeoğlu, B. B., Van Niekerk, M., Küçükergin, K. G., De Martino, M., & Okumuş, F. (2020). Effect of social media sharing on destination brand awareness and destination quality. Journal of Vacation Marketing, 26(1), 33-56. https://doi.org/10.1177/1356766719858644
  • Ercan, S. (2022). Türkiye’de İşletme Bilimi Alanında Liderlik Üzerine Yapılan Araştırmaların Bibliyografik Analizi. Multidisipliner Akademik Yaklaşım Araştırmaları 2(2): 60-72.
  • Ertemel, A. V., & Ammoura, A. (2016). The role of social media advertising in consumer buying behavior. International Journal of Commerce and Finance, 2(1), 81-89.
  • Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841. https://doi.org/10.1016/j.jbusres.2016.04.181
  • Hewett, K., Rand, W., Rust, R. T., & Van Heerde, H. J. (2016). Brand buzz in the echoverse. Journal of Marketing, 80(3), 1-24. https://doi.org/10.1509/jm.15.0033
  • Jacobson, J., Gruzd, A., & Hernández-García, Á. (2020). Social media marketing: Who is watching the watchers?. Journal of Retailing and Consumer Services, 53, 101774. https://doi.org/10.1016/j.jretconser.2019.03.001
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
  • Kepios. (2022). Online, Accessed from: https://kepios.com/briefings
  • Kim, A. J., & Johnson, K. K. (2016). Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook. Computers in human behavior, 58, 98-108. https://doi.org/10.1016/j.chb.2015.12.047
  • Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486. https://doi.org/10.1016/j.jbusres.2011.10.014
  • Knoll, J. (2016). Advertising in social media: a review of empirical evidence. International journal of Advertising, 35(2), 266-300. https://doi.org/10.1080/02650487.2015.1021898
  • Krumm, J., Davies, N., & Narayanaswami, C. (2008). User-generated content. IEEE Pervasive Computing, 7(4), 10-11. https://doi.org/10.1109/MPRV.2008.85
  • Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of marketing, 80(1), 7-25. https://doi.org/10.1509/jm.14.0249
  • Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International journal of information management, 33(1), 76-82. https://doi.org/10.1016/j.ijinfomgt.2012.07.003
  • Leung, X. Y., Sun, J., & Bai, B. (2017). Bibliometrics of social media research: A co-citation and co-word analysis. International Journal of Hospitality Management, 66, 35-45. https://doi.org/10.1016/j.ijhm.2017.06.012
  • Li, C., & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Harvard Business School Press.
  • Lovett, M. J., & Staelin, R. (2016). The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment. Marketing Science, 35(1), 142-157. https://doi.org/10.1287/mksc.2015.0961
  • Luca, M. (2015). User-generated content and social media. In Handbook of media Economics (Vol. 1, pp. 563-592). North-Holland. https://doi.org/10.1016/B978-0-444-63685-0.00012-7
  • Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business
  • Merz, M. A., Zarantonello, L., & Grappi, S. (2018). How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. Journal of Business Research, 82, 79-89. https://doi.org/10.1016/j.jbusres.2017.08.018
  • Muñiz, A. M., & Schau, H. J. (2011). How to inspire value-laden collaborative consumer-generated content. Business horizons, 54(3), 209-217. https://doi.org/10.1016/j.bushor.2011.01.002
  • Nusair, K. (2020). Developing a comprehensive life cycle framework for social media research in hospitality and tourism: A bibliometric method 2002-2018, International Journal of Contemporary Hospitality Management, 32 (3), 1041-1066. https://doi.org/10.1108/IJCHM-09-2019-0777
  • Poulis, A., Rizomyliotis, I., & Konstantoulaki, K. (2019). "Do firms still need to be social? Firm generated content in social media", Information Technology & People, 32 (2), 387-404. https://doi.org/10.1108/ITP-03-2018-0134
  • Pritchard, A. (1969). Statistical Bibliography or Bibliometrics, Journal of Documentation, 25(4), 348- 349.
  • Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214. https://doi.org/10.1080/13527266.2013.871323
  • Statista. (2022). Online, Accessed from: https://www.statista.com/statistics/617136/digital-population-worldwide/
  • Vardaman, J. M., Allen, D. G., & Rogers, B. L. (2018). We are friends but are we family? Organizational identification and nonfamily employee turnover. Entrepreneurship Theory and Practice, 42(2), 290-309. https://doi.org/10.1177/1042258717749235
  • Weber, R. P. (1990). Basic content analysis. Beverly Hills, CA: Sage.
  • Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307. https://doi.org/10.1016/j.tele.2017.06.001
  • Yıldırım, A., & Şimşek, H. (2016). Sosyal Bilimlerde Nitel Araştırma Yöntemleri (10. Baskı), Ankara: Seçkin Yayıncılık.
  • Zeren, D., & Kaya, N. (2020). Dijital Pazarlama: Ulusal Yazının Bibliyometrik Analizi. Çağ Üniversitesi Sosyal Bilimler Dergisi, 17(1), 35-52. Retrieved from https://dergipark.org.tr/en/pub/cagsbd/issue/55510/760038
APA YAPRAK B (2024). Bibliometrics of Brand-related Social Media Content. , 51 - 58. 10.31822/jomat.2024-9-1-51
Chicago YAPRAK Burak Bibliometrics of Brand-related Social Media Content. (2024): 51 - 58. 10.31822/jomat.2024-9-1-51
MLA YAPRAK Burak Bibliometrics of Brand-related Social Media Content. , 2024, ss.51 - 58. 10.31822/jomat.2024-9-1-51
AMA YAPRAK B Bibliometrics of Brand-related Social Media Content. . 2024; 51 - 58. 10.31822/jomat.2024-9-1-51
Vancouver YAPRAK B Bibliometrics of Brand-related Social Media Content. . 2024; 51 - 58. 10.31822/jomat.2024-9-1-51
IEEE YAPRAK B "Bibliometrics of Brand-related Social Media Content." , ss.51 - 58, 2024. 10.31822/jomat.2024-9-1-51
ISNAD YAPRAK, Burak. "Bibliometrics of Brand-related Social Media Content". (2024), 51-58. https://doi.org/10.31822/jomat.2024-9-1-51
APA YAPRAK B (2024). Bibliometrics of Brand-related Social Media Content. Journal of multidisciplinary academic tourism, 9(1), 51 - 58. 10.31822/jomat.2024-9-1-51
Chicago YAPRAK Burak Bibliometrics of Brand-related Social Media Content. Journal of multidisciplinary academic tourism 9, no.1 (2024): 51 - 58. 10.31822/jomat.2024-9-1-51
MLA YAPRAK Burak Bibliometrics of Brand-related Social Media Content. Journal of multidisciplinary academic tourism, vol.9, no.1, 2024, ss.51 - 58. 10.31822/jomat.2024-9-1-51
AMA YAPRAK B Bibliometrics of Brand-related Social Media Content. Journal of multidisciplinary academic tourism. 2024; 9(1): 51 - 58. 10.31822/jomat.2024-9-1-51
Vancouver YAPRAK B Bibliometrics of Brand-related Social Media Content. Journal of multidisciplinary academic tourism. 2024; 9(1): 51 - 58. 10.31822/jomat.2024-9-1-51
IEEE YAPRAK B "Bibliometrics of Brand-related Social Media Content." Journal of multidisciplinary academic tourism, 9, ss.51 - 58, 2024. 10.31822/jomat.2024-9-1-51
ISNAD YAPRAK, Burak. "Bibliometrics of Brand-related Social Media Content". Journal of multidisciplinary academic tourism 9/1 (2024), 51-58. https://doi.org/10.31822/jomat.2024-9-1-51
Sayfa Oluşturulma Tarihi
24-04-2024 10:12

İLETİŞİM

TÜBİTAK ULAKBİM TR Dizin

Yüzüncüyıl, İşçi Blokları Mahallesi

Muhsin Yazıcıoğlu Caddesi No:51/C

06530 Çankaya / ANKARA +90 (312) 298 92 00

trdizin@tubitak.gov.tr

TÜBİTAK ULAKBİM Ulusal Akademik Ağ ve Bilgi Merkezi Cahit Arf Bilgi Merkezi © Tüm Hakları Saklıdır. Gizlilik Politikası Kullanım Şartları