The emergence and growth of technological developments have created great opportunities for brands. Before the advent of these technological developments, brands tried to reach their target markets through traditional channels and inform them about their products and services. Today, in an economy that is increasingly connected with networks, brands have begun to pursue strategies that both sides can be actively participate in the process, such as identifying consumers wants and needs and establishing dialogic communication that beyond reaching their target markets and transmitting information. Therefore, it is very important for brands to evaluate their interaction with the brand within internet-based technologies in order to understand consumer behavior. From this point of view, the aim of the study is to investigate the impact of brand awareness (brand awareness and brand association) on consumer attitudes and intentions (purchase intention and electronic word-of-mouth communication intention) on social media. The dependent variables in the study are consumer attitudes and intentions, and the independent variable is brand awareness on social media. In this context, quantitative research constitutes the method part of the study. The data were collected and analyzed online. The results of the analysis reveal that brand awareness is effective on purchase intention, while brand association is effective on brand attitude and electronic word-of-mouth intention. It can be said that consumers who are aware of the brand are more likely to have a higher intention to purchase the product or service. On the other hand, it can be stated that brand-associating elements have a positive impact on consumers' attitude towards the brand and their intention to talk about the brand.