In this study it is aimed that presenting criteria that affects voting behavior of voters within thecity of Kayseri through the case of 30th March 2014 Local Elections. First of all it is shortly summarizedthat development of studies on voters behavior as a subject of political communication studies both inTurkey and the world. Then evaluating different approaches to voters behavior , approaches of voting insubject through approach of sociological, socio-psychological and rational voter preference are discussedand criteria affecting voters preferences are also included. Regarding implementation part of the study,suchlike questionnaire practiced with respect to determining preferences of voters behavior in differentstudies is practiced on Kayseri voters in relation to 30th March 2014 elections. As a result of questionnaireheld on 905 people in all parts of Kayseri, it is tried to determine which criteria are effective in termsof voting behaviors of Kayseri voters. in result it is observed that most important criteria for Kayserivoters preferences are candidate s projects and promises , being a leader and candidate and inrelation to this, most of voters tend to vote in accordance with rational voting and voting in subject approaches. On the other hand, music used for election propaganda , tendency of most of the society and brochure, leafet, photograph and posters of candidate are criteria that participators seem mostlyineffective. Consequently, it is reached at conclusion that participators evaluate issues of propaganda and public opinion researches out of criteria affecting voters preferences as criteria mostly ineffective.