In today's competition environment that has been brought along with globalization, the importance of the concept of reputation for either public or private institutions is increasing every day. Corporate reputation is defined as the whole evaluation process regarding whether or not an institution is perceived as reliable, reputable and valuable by all stakeholders as a function of time. In addition, reputation is also accepted as an subjective concept which adds value, and bestow privilege to the institutions. This granted privilege can not be imitated by other institutions and prioritizes the institution. Recent transformations and changes in the health care field inevitably drive the institutions providing health care services into the competition environment as well. Within this context, the corporate reputation should be reinforced through increasing the stakeholder satisfaction in order to be successful in competition-based study fields. On the otherhand, the success of institutions providing health care services depends on being approved by all the stakeholders that are affected by the activities of these institutions. Thus, the positive perception being formed in the minds of stakeholders (such as patients/patient relatives, workers, suppliers) that are affected primarily by hospitals and other health service institutions will enable the institutions to have a positive corporate image and a strong and good corporate reputation.