TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA

ERDOĞAN YAZAR, EVRİM; BURUCUOĞLU, Murat

TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA

EVRİM ERDOĞAN YAZAR, (Ondokuz Mayıs Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, Samsun, Türkiye)

Murat BURUCUOĞLU (Ondokuz Mayıs Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Uluslararası Ticaret ve Lojistik Bölümü, Samsun, Türkiye)

Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

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Yıl: 2018 Cilt: 36 Sayı: 4 Sayfa Aralığı: 17 - 37 Metin Dili: Türkçe İndeks Tarihi: 11-06-2019

TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA

Öz:

Taklit ürünler bugün tüm dünyadaüzerine düşünülen ve çözüm arananönemli bir konudur. Taklit ürünlerkullanımları ile tüketicilere, üretimi ilemikro düzeyde işletmelere makrodüzeyde ise ekonomilere zararvermektedir. Bu çalışmada, taklit ürünlere yönelikarzın oluşmasında önemli bir rol üstlenentüketicilerin taklit ürün satın alma davranışına çeşitlirisk faktörlerinin ve cinsiyetin etkisi incelenmiştir.Araştırmada ürün kategorisi olarak tüketicilerinbirçok noktada kolayca ulaşabildiği aksesuarürünleri seçilmiştir. Araştırma kapsamındaSamsun/Türkiye örnekleminden 351 katılımcıyaanket tekniği ile ulaşılmıştır. Taklit ürün satın almadavranışının önünde bir engel oluşturacağıdüşünülen fiziksel, sosyal, finansal, psikolojik riskfaktörleri ile satın alma niyeti arasındaki ilişkileredayanan araştırma modeli oluşturulmuştur.Araştırma sonucunda finansal riskin taklit aksesuarürünü satın alma davranışını güçlü bir şekildeazalttığı sonucuna ulaşılmıştır. Diğer riskfaktörlerinin ise taklit aksesuar ürünü satın almaniyeti üzerinde bir etkisinin olmadığı görülmüştür.Cinsiyete dayalı model karşılaştırmasında isekadınlar ve erkeklerin taklit ürün risk algıları modelseviyesinde farklılaşmamaktadır. Araştırmabulgularına göre pazarlama program veuygulamalarında taklit ürün kullanımı ilekarşılaşılacak finansal zararlara vurgu yapılmasınınfaydalı olacağı söylenebilir.

Anahtar Kelime:

Konular: İşletme İktisat İşletme Finans

RISK FACTORS AS INDIVIDUAL DETERRENTS IN BEHAVIOR OF PURCHASING COUNTERFEIT PRODUCT: A RESEARCH ON ACCESSORY PRODUCTS

Öz:

Counterfeit products are important issues about which it is to be thought and to be solved all over the world today. Counterfeit products are harmful to the consumers with their use, to micro-level operations with their production and to the economies at macro-level. In this study, the effect of various risk factors and gender on purchasing the counterfeit product behavior of consumers who played an important role in the formation of supply for counterfeit products is examined. Accessory products that consumers can easily reach in many places are selected as a product category in the survey. Within the scope of the survey, 351 participants from Samsun/Turkey sample are reached by a questionnaire. A research model based on the relationship between intention of purchasing and physical, social, financial, psychological risk factors that are thought to be an obstacle to behavior of purchasing counterfeit product is established. As a result of the research, it is found that the financial risk has strongly reduced the behavior of purchasing the counterfeit accessory product. Other risk factors are not seem to have any effect on the intention of purchasing counterfeit accessory products. In the gender based model comparison, risk perceptions of male and female are not different at the model level. It can be said that it would be beneficial to emphasize the financial damages to be faced with the use of counterfeit products in the marketing programs and applications according to the results of the research.

Anahtar Kelime:

Konular: İşletme İktisat İşletme Finans

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	ERDOĞAN YAZAR E, BURUCUOĞLU M (2018). TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA. , 17 - 37.
Chicago	ERDOĞAN YAZAR EVRİM,BURUCUOĞLU Murat TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA. (2018): 17 - 37.
MLA	ERDOĞAN YAZAR EVRİM,BURUCUOĞLU Murat TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA. , 2018, ss.17 - 37.
AMA	ERDOĞAN YAZAR E,BURUCUOĞLU M TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA. . 2018; 17 - 37.
Vancouver	ERDOĞAN YAZAR E,BURUCUOĞLU M TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA. . 2018; 17 - 37.
IEEE	ERDOĞAN YAZAR E,BURUCUOĞLU M "TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA." , ss.17 - 37, 2018.
ISNAD	ERDOĞAN YAZAR, EVRİM - BURUCUOĞLU, Murat. "TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA". (2018), 17-37.

APA	ERDOĞAN YAZAR E, BURUCUOĞLU M (2018). TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 36(4), 17 - 37.
Chicago	ERDOĞAN YAZAR EVRİM,BURUCUOĞLU Murat TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 36, no.4 (2018): 17 - 37.
MLA	ERDOĞAN YAZAR EVRİM,BURUCUOĞLU Murat TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.36, no.4, 2018, ss.17 - 37.
AMA	ERDOĞAN YAZAR E,BURUCUOĞLU M TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2018; 36(4): 17 - 37.
Vancouver	ERDOĞAN YAZAR E,BURUCUOĞLU M TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2018; 36(4): 17 - 37.
IEEE	ERDOĞAN YAZAR E,BURUCUOĞLU M "TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA." Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 36, ss.17 - 37, 2018.
ISNAD	ERDOĞAN YAZAR, EVRİM - BURUCUOĞLU, Murat. "TAKLİT ÜRÜN SATIN ALMA DAVRANIŞINDA BİREYSEL CAYDIRICI OLARAK RİSK FAKTÖRLERİ: AKSESUAR ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA". Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 36/4 (2018), 17-37.