Technical barriers, which were shown as one of the most important problems of the media sector and one of the reasons of the problems such as the new servers entering the media market until 1990’s have started to disappear with the digitalization of the carrier networks. In this context, digitalization can be considered as the main actor of the major changes experienced in the media sector in which multimedia media is realized. Convergent technology, which is used by the media sector extensively has contributed to the development of new concepts such as convergence and cross-media and strategies related to them. The purpose of this study is to examine the reflections of Convergence and Cross-media communication strategy concepts which were translated to Turkish as yakınsama and çapraz medya to media sector. Qualitative research method was used as study method and a descriptive study was conducted. According to the findings of the study, it was determined that these two concepts, which are not etymologically compatible with each other, have some ethical and legal reflections in their fields of application and that there are some favorable and unfavorable opinions within this framework. For example, on the basis of the views opposing cross-media convergence; lies the idea that multi-editorial structure in the media will cause loss of polyphony.