Social networks that emerged as a result of developments in communication technologies have become new socialization areas of societies. Socialization in these networks is carried out with a form of communication in which visual elements are predominant as an alternative to traditional communication methods. With this form of communication shaped by seeing and being seen, some social values have been eroded. Among these values, privacy is one of the most discussed concepts with its individuality, limits and violations. The concept, which includes issues such as the protection of private life, private space/public space, information confidentiality, disclosure and surveillance, may differ according to culture, person, time and place. In this study, it was examined whether the personality traits and privacy perceptions of Instagram users differ according to demographic characteristics. The research was carried out using a questionnaire, one of the data collection methods. The research data were obtained by reaching the call center employees working in 6 different provinces with the convenience sampling method and 1072 questionnaires were analyzed. According to the findings obtained; personality traits differed according to demographic characteristics. The duration of using Instagram and the frequency of data sharing also differed according to some personality traits. There were no significant demographic differences in the perception of privacy. There was only a gender difference in this regard.