Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9)

Ozgul Bilici, (Recep Tayyip Erdoğan Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İktisat Bölümü, Rize, Türkiye)
Elif Karaahmetoglu (Recep Tayyip Erdoğan Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İktisat Bölümü, Rize, Türkiye)
Akademik Araştırmalar ve Çalışmalar Dergisi
2 0
Yıl: 2022 Cilt: 14 Sayı: 27 Sayfa Aralığı: 435 - 452 Metin Dili: İngilizce DOI: 10.20990/kilisiibfakademik.1169807 İndeks Tarihi: 21-12-2022

Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9)

Öz:
Purpose: This study aims to seek the attri butes that influence the overall prices of lodging facilities in the East Black Sea Region (TR9). The particular impact of location on room rates is investigated. Design/Methodology: We employ the hedonic price model (HPM) to determine what factors affect room rates in the TR9 region. The room rates and accommodation attributes for 248 accommodation establishments are obtained from trivago.com. To estimate the log- linear form of HPM, the OLS method will be employed. Findings: The results show that star category, hotel and room size, parking, beach, and Arabic speaking staff are significantly associated with room rates. Moreover, tourists are willing to pay more for accommodations that are close to the airport and visiting sites which are mostly located in highlands in the region. Therefore, the location of accommodation establishments in the region explains the price differences in terms of accessibility and site selection. Limitations: Since the data were collected from an accommodation search website, the findings rely on the information provided by each accommodation establishment. Also, the price information provided by travel agencies are subject to change, almost daily. Finally, the results obtained in this study cannot be generalised and they are only applicable to the TR9 region. Originality/Value: Although the effects of certain attributes on room rates have been investigated in many studies, this study constitutes the original value through the choice of the region. HPM has been applied to determine the effects of certain room and establishment characteristics in TR9 region which is well-known by its climate, physical geography, nature, and cultural characteristics.
Anahtar Kelime: The East Black Sea Region Room Rates Location Hedonic Price Model

Doğu Karadeniz Bölgesinde (TR9) Konumun Oda Fiyatları üzerine Etkisinin Hedonik Fiyat Modeli ile İncelenmesi

Öz:
Amaç: Bu çalışma, Doğu Karadeniz Bölgesindeki (TR9) konaklama tesislerinin fiyatlarını etkileyen unsurları araştırmayı amaçlamaktadır. Çalışmada özellikle tesis konumunun oda fiyatları üzerine etkisi araştırılmaktadır. Tasarım/Yöntem: TR9 bölgesinde oda fiyatlarını belirleyen faktörleri tespit etmek için hedonik fiyat modelini (HPM) kullanacağız. 248 tane tesise ait oda fiyatları ve özellikleri trivago.com sitesinden elde edilmiştir. HPM’nin log-doğrusal formunu tahmin etmek için EKK yöntemi kullanılacaktır. Bulgular: Bulgular, yıldız sayısının, tesis ve oda büyüklüğünün, otoparka, kumsala ve Arapça konuşan personele sahip olmanın oda fiyatları ile anlamlı ilişkisi olduğunu göstermiştir. Ayrıca, turistlerin hava alanına ve çoğunluğu yaylalarda yer alan ziyaret noktalarına yakın tesislere daha yüksek fiyat ödemeye istekli olduğu bulunmuştur. Bu nedenle, tesis konumu ulaşılabilirlik ve de yer seçimi açısından bölgedeki oda fiyatlarını farklılaştırmaktadır. Sınırlılıklar: Veriler bir tesis arama motorundan elde edildiği için, bulgular tesisler tarafından sağlanan bilgilere dayanmaktadır. Ayrıca seyahat acentaları tarafından sağlanan fiyat verisi, neredeyse günlük olarak, değişmektedir. Son olarak elde edilen bulgular sadece TR9 bölgesi için geçerlidir; genelleştirilemez. Özgünlük/Değer: Sahip olunan çeşitli özelliklerin oda fiyatları üzerine etkisi birçok çalışmada araştırılsa da bu çalışmanın özgün değerini bölge seçimi oluşturmaktadır. Çalışmada, HPM, belli oda ve tesis özelliklerinin oda fiyatları üzerine etkisini TR9 bölgesinde belirlemek için kullanılmıştır. Bölge, iklimi, coğrafik yapısı, doğası ve kültürel özellikleri ile diğer bölgelerden ayrışmaktadır.
Anahtar Kelime: Doğu Karadeniz Bölgesi Oda Fiyatları Konum Hedonik Fiyat Modeli

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Bilici O, Karaahmetoglu E (2022). Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9). , 435 - 452. 10.20990/kilisiibfakademik.1169807
Chicago Bilici Ozgul,Karaahmetoglu Elif Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9). (2022): 435 - 452. 10.20990/kilisiibfakademik.1169807
MLA Bilici Ozgul,Karaahmetoglu Elif Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9). , 2022, ss.435 - 452. 10.20990/kilisiibfakademik.1169807
AMA Bilici O,Karaahmetoglu E Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9). . 2022; 435 - 452. 10.20990/kilisiibfakademik.1169807
Vancouver Bilici O,Karaahmetoglu E Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9). . 2022; 435 - 452. 10.20990/kilisiibfakademik.1169807
IEEE Bilici O,Karaahmetoglu E "Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9)." , ss.435 - 452, 2022. 10.20990/kilisiibfakademik.1169807
ISNAD Bilici, Ozgul - Karaahmetoglu, Elif. "Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9)". (2022), 435-452. https://doi.org/10.20990/kilisiibfakademik.1169807
APA Bilici O, Karaahmetoglu E (2022). Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9). Akademik Araştırmalar ve Çalışmalar Dergisi, 14(27), 435 - 452. 10.20990/kilisiibfakademik.1169807
Chicago Bilici Ozgul,Karaahmetoglu Elif Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9). Akademik Araştırmalar ve Çalışmalar Dergisi 14, no.27 (2022): 435 - 452. 10.20990/kilisiibfakademik.1169807
MLA Bilici Ozgul,Karaahmetoglu Elif Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9). Akademik Araştırmalar ve Çalışmalar Dergisi, vol.14, no.27, 2022, ss.435 - 452. 10.20990/kilisiibfakademik.1169807
AMA Bilici O,Karaahmetoglu E Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9). Akademik Araştırmalar ve Çalışmalar Dergisi. 2022; 14(27): 435 - 452. 10.20990/kilisiibfakademik.1169807
Vancouver Bilici O,Karaahmetoglu E Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9). Akademik Araştırmalar ve Çalışmalar Dergisi. 2022; 14(27): 435 - 452. 10.20990/kilisiibfakademik.1169807
IEEE Bilici O,Karaahmetoglu E "Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9)." Akademik Araştırmalar ve Çalışmalar Dergisi, 14, ss.435 - 452, 2022. 10.20990/kilisiibfakademik.1169807
ISNAD Bilici, Ozgul - Karaahmetoglu, Elif. "Using the Hedonic Price Model to Examine the Impact of Location on Room Rates in the East Black Sea Region (TR9)". Akademik Araştırmalar ve Çalışmalar Dergisi 14/27 (2022), 435-452. https://doi.org/10.20990/kilisiibfakademik.1169807
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