Shepherding, a traditional profession in Turkish culture, is at risk of disappearing in recent years due to the decline in its practice. Urbanization, modernization, and industrialization processes play a significant role in this. To ensure the continuity of this traditional profession, it is meaningful to revitalize shepherd culture in digital environments. Various online platforms, especially YouTube, stand out for recording and introducing the culture of shepherding to the new generation. Orhun Topkaya, a shepherd from Eskişehir, has a YouTube channel where he shares his daily life and experiences related to shepherding. In the article, information is provided about Orhun Topkaya's YouTube channel and the transmission of the shepherd profession and culture through this channel. Orhun Topkaya introduces shepherd culture through video blogs on his YouTube channel opened under his own name. The innovations and technologies he employs in the practice of shepherding, especially those that can break certain negative stereotypes about the profession, are noteworthy. In addition, Orhun Topkaya's demonstration of the applicability of technological innovations to the shepherd profession indicates that improvements in the conditions of the profession are possible. As a result of the examinations, it has been observed that, on one hand, Orhun Topkaya emphasizes the importance of the traditional lifestyle associated with shepherding on his YouTube channel, and on the other hand, he facilitates access to this culture for more people through the opportunities offered by technology. This situation is functional in terms of endearing the shepherd profession to future generations. Additionally, the transformation that Topkaya brings to the practice of the profession on YouTube is important in demonstrating the digital transformation that shepherding has undergone.