Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?

ÇULHA, OSMAN; AYTEKİN, KALKAN

Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?

Osman ÇULHA, (Adnan Menderes Üniversitesi, Didim Meslek Yüksek Okulu, Aydın, Türkiye)

Aytekin KALKAN (Adnan Menderes Üniversitesi, Didim Meslek Yüksek Okulu, Aydın, Türkiye)

Journal of Tourism and Gastronomy Studies

13 1

Yıl: 2016 Cilt: 4 Sayı: 4 Sayfa Aralığı: 132 - 164 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?

Öz:

Türkiye'de yiyecek festivallerinin organize edilmesi için yoğun bir çaba harcanırken bu festivallerin kalitesini ve bölge turizmine katkılarını araştırmak için harcanan çaba tatmin edici düzeyde değildir. Hâlbuki festivali geliştirmek için festival kalitesinin ve festivalin bölge turizmine katkılarının araştırılması gerekmektedir. Bu çalışmanın amacı Didim'de düzenlenen 3. Uluslararası Zeytin Festivali'nin yerel esnaf gözüyle algılanan kalitesini ve bölge turizmine olan katkılarını değerlendirmektir. Bu amacın gerçekleştirilmesi için gerekli olan verilere görüşme yoluyla ulaşılmış ve betimsel analiz yöntemiyle analiz edilmiştir. Çalışma sonuçları festivalin program kalitesi, etkileşim kalitesi, fiziki kalitesi, yönetim/yönetişim kalitesi ve çıktı kalitesi, bölge turizmine olumlu veya olumsuz katkıları, festival kalitesinin ve katkılarının geliştirilmesi ile ilgili önemli bulgular ortaya çıkarmıştır. Elde edilen bulgular ziyaretçi deneyiminin, memnuniyetinin ve davranışlarının belirleyicisi olan festival kalitesinin hangi unsurlarının geliştirilmesinin gerekli olduğu ve festivalin katkılarının hangi koşullarda gerçekleşebileceği konusunda festival düzenleyicilerine bilgi sağlayacaktır

Anahtar Kelime:

Konular: Otelcilik, Konaklama, Spor ve Turizm

The Quality of International Olive Festival and Its' Contributions to Local Tourism: What Do Didim's Local Tradesmen Say?

Öz:

In Turkey, whereas an intensive effort has been made to organize food festivals, the effort to investigate the food festivals' quality and contributions to local tourism is not satisfactory level. However, the festivals' quality and contributions to local tourism needs to be investigated in order to develop the festival. The aim of this study is to evaluate the perceived quality of The Third International Olive Festival organized in Didim and its contributions to local tourism from the perspective of local tradesmen. To the end, data were obtained via interview with local tradesmen and were analysed using descriptive analysis method. The study's results reveal important findings regarding program qualit y, physical quality, management/governance quality, and outcome quality of the festival, its positive or negative contributions and the ways of enhancing for its contributions. The findings would provide information for festival organizers about dimensions of the festival quality to be developed, which are determinant of visitors' experience, satisfaction, and behaviors under what conditions the festival's contributions could accrue.

Anahtar Kelime:

Konular: Otelcilik, Konaklama, Spor ve Turizm

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	ÇULHA O, AYTEKİN K (2016). Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?. , 132 - 164.
Chicago	ÇULHA OSMAN,AYTEKİN KALKAN Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?. (2016): 132 - 164.
MLA	ÇULHA OSMAN,AYTEKİN KALKAN Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?. , 2016, ss.132 - 164.
AMA	ÇULHA O,AYTEKİN K Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?. . 2016; 132 - 164.
Vancouver	ÇULHA O,AYTEKİN K Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?. . 2016; 132 - 164.
IEEE	ÇULHA O,AYTEKİN K "Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?." , ss.132 - 164, 2016.
ISNAD	ÇULHA, OSMAN - AYTEKİN, KALKAN. "Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?". (2016), 132-164.

APA	ÇULHA O, AYTEKİN K (2016). Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?. Journal of Tourism and Gastronomy Studies, 4(4), 132 - 164.
Chicago	ÇULHA OSMAN,AYTEKİN KALKAN Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?. Journal of Tourism and Gastronomy Studies 4, no.4 (2016): 132 - 164.
MLA	ÇULHA OSMAN,AYTEKİN KALKAN Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?. Journal of Tourism and Gastronomy Studies, vol.4, no.4, 2016, ss.132 - 164.
AMA	ÇULHA O,AYTEKİN K Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?. Journal of Tourism and Gastronomy Studies. 2016; 4(4): 132 - 164.
Vancouver	ÇULHA O,AYTEKİN K Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?. Journal of Tourism and Gastronomy Studies. 2016; 4(4): 132 - 164.
IEEE	ÇULHA O,AYTEKİN K "Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?." Journal of Tourism and Gastronomy Studies, 4, ss.132 - 164, 2016.
ISNAD	ÇULHA, OSMAN - AYTEKİN, KALKAN. "Uluslararası Zeytin Festivalinin Kalitesi ve Bölge Turizmine Katkıları: Didim Yerel Esnafı Ne Söylüyor?". Journal of Tourism and Gastronomy Studies 4/4 (2016), 132-164.