The interest in the technological world and the number of scientific studies carried out in this subject have gradually increased with the rapid development of new communication technologies and its increasing opportunities. In the last quarter of a century, when social transformation particularly occurred related to social media, some scientists intensified their studies into this field. Some of the studies on social media research are carried out by the efforts of private institutions and some of them are done by graduate studies in the institutions of state-foundation universities. The aim of this study is to reveal the sub-titles, the graduate levels, the names of the universities and the fields of the graduate theses about social media written in the universities of Turkey. The target of the study includes 348 graduate theses found by searching the word “social media” on www.tez.yok.gov.tr. All the 348 theses in the target of the study are examined. . Content analysis method, which is a qualitative analysis method, is used in the study, and codes are formed within the scope of specific classifications based on thesis subjects. As a result, it is seen that most of the theses written in social media are in these subjects; social media usage (21,16%), social media (20,68%), social media marketing (4,59%), consumer behavior (3,44%), Facebook (3,16%) - Twitter (2.29%). Marmara University (21 theses), Gazi University (16 theses) and Istanbul University (11 theses) are determined as the first three universities when it comes to the number of theses in Master of Science. In the doctorate theses about social media, it is seen that the subjects of thesis are; social media (5.17%), social media usage (4.59%), Facebook (1.72%), Twitter (0.86%). In the theses at the doctorate level, Marmara University (12 theses), Istanbul University (6 theses) and Selçuk University (5 theses) are determined as the first three universities.