Developing and changing technology has been used effectively in every aspect of our life. The pharmaceutical sector in our country has also developed in parallel with global changes. With the increasing use of social networks, new opportunities have emerged in terms of marketing and sales techniques. In our country, it is forbidden to sell and sell medical products in digital media. However, companies that market reinforcement medicines and herbal medicinal products aim to sell with digital marketing. In this study, it has been researched what should be done in order to use digital marketing effectively in pharmaceutical industry. The impact of insurance on the marketing process and the use of insurance products were analyzed. A number of incentives have been identified for the effective use of digital marketing. It is expected that users will be rewarded with points, clothing checks, premiums and holidays. The companies that sell online products will be given to customers according to the amount of purchase by scoring; provide insurance service alternative. We will be able to provide insurance assistance and information line services to users on health, law, housing, workplace and vehicles. Insurance for products purchased through the digital platform will also contribute positively to the process. The risk of receiving a product in a damaged manner is one of the most important obstacles in the development of this type of marketing.