With the introduction of the Internet into the social life, the rapidly changing economic, cultural and social life have created a new paradigm with focus on technology and digitalization. In this context, many electronic devices, especially smart phones, tablets and computers, have changed the face- to- face communication habits of individuals by providing virtual satisfaction. Individuals socializing through virtual communities in social media environments have become isolated, insensitive and lonely in home, workplace and social life areas. Media contents provide highly effective images in determining the daily life practices of individuals. Especially visual/audio images are used intensively to make the narrative language of advertising more effective and powerful. TV advertising films are not intended only to sell the product thanks to the visual/audio language they create. At the same time, it creates an ideology, culture and policy aiming at reshaping community life. In this study, the alienation process of the digimodern era individual to the traditional values is examined through the TV advertising film from Lipton themed “Let’s Talk Now”. The film was analyzed in line with the basis of semiotic analysis method. In the process of analyzing the relationship between the presenter and the presented, the semantic structure created in the denotation/connotation plane is aimed to be explained. The effect of technology and digitalization was investigated in the isolation of the individual.