In this study, it is aimed to determine how effectively food and beverage businesses usemarketing communication on their websites. The population of the study consisted of seven (7) food and beverage businesses operating in Kocaeli. Due to the number of business, totalpopulation sampling method was applied in the study. The web sites of the businesses wereanalyzed by content analysis on the basis of advertising, public relations, direct marketing andsales development activities, which are the means of marketing communication between 01-30November 2019. At the end of the study, it was found that public relations (23,4%), salesdevelopment (28,7%), advertising and direct marketing (35,8%) activities were used at low levelon the websites of food and beverage businesses. In this context, it is concluded that food andbeverage businesses use web sites low effective which are marketing communication tools inorder to increase sales of products and services (30,9%) in Kocaeli province which is on the wayto becoming a tourism city.