The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention

ABDÜLKADİR ÖZTÜRK (Recep Tayyip Erdoğan Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Yönetimi Bölümü, Rize, Türkiye)
Business and Economics Research Journal
6 1
Yıl: 2022 Cilt: 13 Sayı: 1 Sayfa Aralığı: 127 - 141 Metin Dili: İngilizce DOI: 10.20409/berj.2022.365 İndeks Tarihi: 13-07-2022

The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention

Öz:
It is considered that individuals should know the concept of halal and be aware of the conditions that make a product halal in order for consumers to have the intention to purchase halal products. The aim of this study is to find out the attitudes and purchase intentions of consumers towards halal chicken products under the model of knowledge, attitude and practice (KAP). It also aimed to determine consumers' halal awareness of halal chicken products and the effect of perceived psychological risk on purchase intention. The data required for the study were collected from the individuals who purchased chicken using convenience sampling method through an online questionnaire form. The data collection process was completed with the participation of 410 people assumed to represent the universe. The research model and hypotheses between variables were tested using the structural equation modeling method. The results of the analysis show that knowledge about halal products, awareness of halal products, and perceived psychological risk have a significant and positive influence on attitudes toward halal chicken products. In addition, attitudes towards halal chicken products, awareness of halal products, and perceived psychological risk were found to have a significant and positive influence on purchase intention.
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Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Öztürk A (2022). The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention. , 127 - 141. 10.20409/berj.2022.365
Chicago Öztürk Abdülkadir The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention. (2022): 127 - 141. 10.20409/berj.2022.365
MLA Öztürk Abdülkadir The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention. , 2022, ss.127 - 141. 10.20409/berj.2022.365
AMA Öztürk A The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention. . 2022; 127 - 141. 10.20409/berj.2022.365
Vancouver Öztürk A The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention. . 2022; 127 - 141. 10.20409/berj.2022.365
IEEE Öztürk A "The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention." , ss.127 - 141, 2022. 10.20409/berj.2022.365
ISNAD Öztürk, Abdülkadir. "The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention". (2022), 127-141. https://doi.org/10.20409/berj.2022.365
APA Öztürk A (2022). The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention. Business and Economics Research Journal, 13(1), 127 - 141. 10.20409/berj.2022.365
Chicago Öztürk Abdülkadir The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention. Business and Economics Research Journal 13, no.1 (2022): 127 - 141. 10.20409/berj.2022.365
MLA Öztürk Abdülkadir The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention. Business and Economics Research Journal, vol.13, no.1, 2022, ss.127 - 141. 10.20409/berj.2022.365
AMA Öztürk A The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention. Business and Economics Research Journal. 2022; 13(1): 127 - 141. 10.20409/berj.2022.365
Vancouver Öztürk A The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention. Business and Economics Research Journal. 2022; 13(1): 127 - 141. 10.20409/berj.2022.365
IEEE Öztürk A "The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention." Business and Economics Research Journal, 13, ss.127 - 141, 2022. 10.20409/berj.2022.365
ISNAD Öztürk, Abdülkadir. "The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention". Business and Economics Research Journal 13/1 (2022), 127-141. https://doi.org/10.20409/berj.2022.365
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30-04-2024 22:15

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