Yıl: 2022 Cilt: 6 Sayı: 3 Sayfa Aralığı: 2943 - 2959 Metin Dili: İngilizce DOI: 10.29023/alanyaakademik.1141274 İndeks Tarihi: 01-11-2022

Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period

Öz:
In recent years, the Covid-19 pandemic has brought with it changes in consumer behaviour. The purpose of this article is to examine the evolution and trends of consumer behaviour research during the Covid-19 pandemic period. The publications written on the subject of “covid” from the WoS database with the words “consumer behaviour” or “consumer behavior” in their titles were scanned in the business and management category, limiting the years 2020, 2021 and 2022. A total of 642 accessed publications were subjected to bibliometric analysis using the CiteSpace 6 program. The findings show that the number of studies in this field has increased. According to country collaboration analysis, there is a strong country collaboration network between the USA, China, India, Australia, South Korea and the UK. The most studied topic clusters are green consumer behaviour, consumer engagement behaviour and effective service quality. The three most used keywords are impact, consumer behaviour, and model. The study is important as it reveals the trend of consumer behaviour publications during the Covid-19 pandemic period. It is expected that the findings of the study will guide the consumer behaviour researches.
Anahtar Kelime: Consumer behaviour Covid-19 pandemic period bibliometric analysis

Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period

Öz:
In recent years, the Covid-19 pandemic has brought with it changes in consumer behaviour. The purpose of this article is to examine the evolution and trends of consumer behaviour research during the Covid-19 pandemic period. The publications written on the subject of “covid” from the WoS database with the words “consumer behaviour” or “consumer behavior” in their titles were scanned in the business and management category, limiting the years 2020, 2021 and 2022. A total of 642 accessed publications were subjected to bibliometric analysis using the CiteSpace 6 program. The findings show that the number of studies in this field has increased. According to country collaboration analysis, there is a strong country collaboration network between the USA, China, India, Australia, South Korea and the UK. The most studied topic clusters are green consumer behaviour, consumer engagement behaviour and effective service quality. The three most used keywords are impact, consumer behaviour, and model. The study is important as it reveals the trend of consumer behaviour publications during the Covid-19 pandemic period. It is expected that the findings of the study will guide the consumer behaviour researches.
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APA KARAMAN D, Sarıkan M (2022). Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period. , 2943 - 2959. 10.29023/alanyaakademik.1141274
Chicago KARAMAN DAVUT,Sarıkan Murat Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period. (2022): 2943 - 2959. 10.29023/alanyaakademik.1141274
MLA KARAMAN DAVUT,Sarıkan Murat Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period. , 2022, ss.2943 - 2959. 10.29023/alanyaakademik.1141274
AMA KARAMAN D,Sarıkan M Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period. . 2022; 2943 - 2959. 10.29023/alanyaakademik.1141274
Vancouver KARAMAN D,Sarıkan M Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period. . 2022; 2943 - 2959. 10.29023/alanyaakademik.1141274
IEEE KARAMAN D,Sarıkan M "Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period." , ss.2943 - 2959, 2022. 10.29023/alanyaakademik.1141274
ISNAD KARAMAN, DAVUT - Sarıkan, Murat. "Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period". (2022), 2943-2959. https://doi.org/10.29023/alanyaakademik.1141274
APA KARAMAN D, Sarıkan M (2022). Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period. Alanya Akademik Bakış, 6(3), 2943 - 2959. 10.29023/alanyaakademik.1141274
Chicago KARAMAN DAVUT,Sarıkan Murat Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period. Alanya Akademik Bakış 6, no.3 (2022): 2943 - 2959. 10.29023/alanyaakademik.1141274
MLA KARAMAN DAVUT,Sarıkan Murat Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period. Alanya Akademik Bakış, vol.6, no.3, 2022, ss.2943 - 2959. 10.29023/alanyaakademik.1141274
AMA KARAMAN D,Sarıkan M Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period. Alanya Akademik Bakış. 2022; 6(3): 2943 - 2959. 10.29023/alanyaakademik.1141274
Vancouver KARAMAN D,Sarıkan M Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period. Alanya Akademik Bakış. 2022; 6(3): 2943 - 2959. 10.29023/alanyaakademik.1141274
IEEE KARAMAN D,Sarıkan M "Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period." Alanya Akademik Bakış, 6, ss.2943 - 2959, 2022. 10.29023/alanyaakademik.1141274
ISNAD KARAMAN, DAVUT - Sarıkan, Murat. "Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period". Alanya Akademik Bakış 6/3 (2022), 2943-2959. https://doi.org/10.29023/alanyaakademik.1141274