This study was carried out between March and April 2015 to determine fermented dairy product consumption habits of the people (150) living in the city of Ordu. SPSS software was used for the evaluation of the data. Overall, 92.7% of the consumers expressed that they like having yogurt while 78% of them stated that they eat yogurt regularly. The taste was found to be the main reason (53.8%) for individuals who do not like having yogurt while the taste (30%) and smell (20%) were the main reasons for people who do not like buttermilk. Most of the panelists (79.3%) say that yogurt should be consumed at any age and 68.7% of panelists have found the prices of fermented milk products reasonable. Individuals stated that the target group for fruit yogurt is not only kids (52%) pointing out those consumers from any age group may enjoy fruit yogurts. Also, most people prefer having yogurt and buttermilk with meals rather than consuming them alone. Interestingly, it was observed that people have limited knowledge about kefir and especially probiotic yogurt.