Agricultural sector is the most affected sector from natural, social and economic risks and uncertainties. One of the easiest ways to reduce these risks and uncertainties is to have the agricultural insurance. Agricultural insurance is not only compensating farmers for their production losses but also maintain the existence of enterprises. The purpose of the research is to determine the factors affecting producers’ purchase decision of agricultural insurance. The research was conducted in Ilgın Province of Konya. The material of the research is obtained from 95 producers’ face to face interviews. Descriptive statistics and Binomial probit model were used for evaluation of the data. The results indicated that while there was a positive relation with producer’s experience in plant production, number of family members, producer’s education, plant production income and request to expand the scope of agricultural insurance, there was a negative relation with non-operating investment.