Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey
Yıl: 2020 Cilt: 15 Sayı: 6 Sayfa Aralığı: 415 - 432 Metin Dili: İngilizce DOI: 10.7827/TurkishStudies.45932 İndeks Tarihi: 21-12-2021
Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey
Öz: This research aims to reveal the expectations of people in Turkey regarding the cafes and restaurantin during the phase called socially distanced Covid-19 life. The research employed online questionnaireadministered and distributed via e-mails and social media with the aim of identifying what people expect fromrestaurant and cafe operators in terms of precautions. The research data was obtained voluntarily from theparticipants in accordance with the approval of the Scientific Research and Publication Ethics Committee ofIskenderun Technical University as a result of meeting No 02 dated 15.05.20220. The data was collected onlineby the convenience sampling method between May 16 and May 31, 2020 and 1148 participated the research.The Cronbach's Alpha (a) test and the scale reliability coefficient is 0,901. Explanatory factor analysis wasconducted to test the construct validity of the data. As a result of the explanatory factor analysis, it was observedthat the items belonging to the scale consisted of 3 factors; Cleaning and Hygiene Expectations, RestaurantSelection Criteria and Post-Epidemic Restaurant Expectations. The potential relationship between dimensionsand demographic features was tested by applying independent t test and ANOVA test. The results show thatthere is relationship between participants' restaurant selection criteria and age and having a child, and alsobetween the aforementioned three factors (Cleaning and Hygiene Expectations, Restaurant Selection Criteriaand Post-Epidemic Restaurant Expectations) and gender. The comments regarding 122 other expectations andcriteria were analyzed by content analysis method. Accordingly, the most important expectations of theparticipants from restaurant / cafe businesses are “Employees use masks, gloves and maintain physicaldistance”, “Evidence of hygiene control and the actions taken against the epidemic are visible” and “Havingan open kitchen (via TV screen / smart applications)”.
Anahtar Kelime: Koronavirüs Salgınının (Kovid-19) Restoran/Kafeler Üzerindeki Olası Etkileri İle Salgın Sonrası Süreçteki Tüketici Tercihlerini Belirlemeye Yönelik Türkiye'de Bir Araştırma
Öz: : Bu çalışmanın amacı “COVID-19 sonrası kontrollü sosyal hayat” olarak isimlendirilen süreçte Türkiye’deikamet eden vatandaşların restoran ve kafe işletmeleriyle ilgili tercih ve beklentilerini ortaya koymaktır.Araştırmada veri toplama aracı olarak anket tekniği kullanılmış, çevrimiçi olarak hazırlanan anketler Türkvatandaşlarına e-posta gönderimi ve sosyal medya yoluyla ulaştırılmıştır. Ankette, COVID-19 süreci vesonrasındaki restoran/kafe tercih, beklentilerine ilişkin sorular yöneltilmiştir. Araştırma verileri, İskenderunTeknik Üniversitesi Bilimsel Araştırma ve Yayın Etiği Komitesinin 15.05.2020 tarihli 02 nolu toplantı sonucuile onayı alındıktan sonra katılımcılardan gönüllü olarak elde edilmiştir. Veriler 16 Mayıs-31 Mayıs 2020tarihleri arasında kolayda örnekleme yöntemiyle çevrimiçi toplanmış ve araştırmaya 1148 kişi katılmıştır.Çalışma sonunda ölçek Cronbach’s Alpha (a) testine tabi tutulmuştur ve ölçek güvenirlik katsayısının testsonrasında a=0,901 olduğu görülmüştür. Çalışmada elde edilen verilerin yapı geçerliliğini test edebilmek adınaaçıklayıcı faktör analizi yapılmıştır. Açıklayıcı faktör analizi sonucunda ölçeğe ait maddelerin, “Temizlik veHijyen Beklentileri”, “Restoran Seçim Ölçütleri” ve “Salgın Sonrası Restoran Beklentileri” olmak üzere 3faktörden oluştuğu görülmüştür. Çalışmada elde edilen verilere bağımsız t testi ve ANOVA testi uygulanarak,boyutlar ve demografik özellikler arasındaki potansiyel ilişki test edilmiştir. Elde edilen sonuçlara göre,katılımcıların Restoran Seçim ölçütleri ile yaş ve çocuk sahipliği arasında; Temizlik ve Hijyen, Salgın SonrasıRestoran Beklenti faktörleri ile cinsiyet arasında bir ilişki olduğu görülmüştür. Diğer yandan katılımcılarcacevaplanan 122 diğer beklenti ve kriterlere ilişkin yorumlar içerik analizi yöntemiyle incelenmiştir. Bunagöre katılımcıların restoran/kafelerden en önemli beklentileri “Çalışanların maske, eldiven kullanması vefiziki mesafeyi koruması”, “Hijyen denetimi yapıldığına dair kanıtlar ile salgına yönelik alınan tedbirleringörünür olması” ve “Mutfak'ta yapılan üretimin izlenebilir olması (TV ekranı/akıllı uygulamalar üzerindenizleyebilme veya gözle görünürlük)” şeklindedir.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | DOĞAN S (2020). Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey. , 415 - 432. 10.7827/TurkishStudies.45932 |
| Chicago | DOĞAN Sait Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey. (2020): 415 - 432. 10.7827/TurkishStudies.45932 |
| MLA | DOĞAN Sait Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey. , 2020, ss.415 - 432. 10.7827/TurkishStudies.45932 |
| AMA | DOĞAN S Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey. . 2020; 415 - 432. 10.7827/TurkishStudies.45932 |
| Vancouver | DOĞAN S Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey. . 2020; 415 - 432. 10.7827/TurkishStudies.45932 |
| IEEE | DOĞAN S "Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey." , ss.415 - 432, 2020. 10.7827/TurkishStudies.45932 |
| ISNAD | DOĞAN, Sait. "Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey". (2020), 415-432. https://doi.org/10.7827/TurkishStudies.45932 |
| APA | DOĞAN S (2020). Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey. Turkish Studies (Elektronik), 15(6), 415 - 432. 10.7827/TurkishStudies.45932 |
| Chicago | DOĞAN Sait Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey. Turkish Studies (Elektronik) 15, no.6 (2020): 415 - 432. 10.7827/TurkishStudies.45932 |
| MLA | DOĞAN Sait Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey. Turkish Studies (Elektronik), vol.15, no.6, 2020, ss.415 - 432. 10.7827/TurkishStudies.45932 |
| AMA | DOĞAN S Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey. Turkish Studies (Elektronik). 2020; 15(6): 415 - 432. 10.7827/TurkishStudies.45932 |
| Vancouver | DOĞAN S Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey. Turkish Studies (Elektronik). 2020; 15(6): 415 - 432. 10.7827/TurkishStudies.45932 |
| IEEE | DOĞAN S "Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey." Turkish Studies (Elektronik), 15, ss.415 - 432, 2020. 10.7827/TurkishStudies.45932 |
| ISNAD | DOĞAN, Sait. "Identifying the Potential Effects of Coronavirus Prevention (Covid-19) on the Restaurants /Cafes and the Consumer Preferences After Post-Epidemic in Turkey". Turkish Studies (Elektronik) 15/6 (2020), 415-432. https://doi.org/10.7827/TurkishStudies.45932 |
